Having a vision, mission and strategy is a must for an organization, where essentially they are the “where, what and how” to work toward to.
If you want to succeed, you must have vision in your business. Vision and strategies are the links to the future and creating a vision for the organization is essential. Charles F. Kettering, the inventor of the automobile self-starter, said: “My interest is in the future because I am going to spend the rest of my life there.”

Charles Michael Schwab an American steel magnate said: “A man to carry on a successful business must have imagination. He must see things in a vision, a dream of the whole thing.” Under his leadership, Bethlehem Steel became the second largest steel maker in the United States, and one of the most important heavy manufacturers in the world.

When we focus solely on today we can be blinded to external threats and opportunities. When we focus only on tactics, we lose perspectives to trends and innovations-the paradigm shifts that affect competitiveness. To many big and successful organizations have gone into a sudden and rapid decline because they failed to recognize the impact of such changes. By being more forward looking they would have been forced to look the future and observe the paradigm shifts early enough to act on them.
Being a visionary requires curiosity, creativity and an open mind. Brainstorming, avid reading and sharing of information are fundamental to creating visions.

Creating a vision for the organization is the work of the leader. But this does not simply mean the individual who heads the organization. Every leaders at all level are responsible for setting the direction of their teams. So every business unit, every department, every function, every team needs a vision and each of them needs to align with organization’s overall vision to be workable.

A small company? Don’t have to worry. History repeatedly shows us that those who achieve the most are not those who start with the greatest privileges. Often it is those who start with nothing who become the most successful – because the have a strong vision of where they want to be and they have 100 per cent belief in and commitment to that vision.

NBOGroup assists organizations in identifying their visions and missions, defining the strategy which links them together and determine ways to communicate how the present connects to the future.

Antonius Oky Andrianto,
Client Solution Consultant and Senior Executive Trainer